Every year, more than 13 million people age 65 and older suffer from falling accidents. You can become disoriented, or become immobilitzed or knocked unconscious, and unable to call for help. We responded to this need with the new Philips Lifeline with AutoAlert option. Just like with our Standard Lifeline Medical Alert service, you can push the pendant-style button for help at any time. For an added layer of protection, the Lifeline with AutoAlert is the only pendant-style help button that can automatically place a call for help if it detects a fall and you're unable to push the button yourself.